- Strategy
FILA
For FILA, we leveraged our braod network to reintroduce the iconic “F” to today’s audience. Recognizing that sports have evolved into a cultural phenomenon, we partnered with contemporary athletes who embody this shift. By crafting innovative campaigns that resonate with modern consumers, we seamlessly integrated FILA into the current zeitgeist where sports and culture intersect.
During the Fête de la Musique on June 21, Jägermeister offers
a truly unique experience: a 56-minute pop-up rave at a secret location in Berlin with tastemakers Brutalismus 3000.
The search for the venue across owned and earned social media channels and the rave itself unite the community through their shared love of music and the desire for collective ecstasy on the shortest night of the year.
"Everyone in the room seemed to understand the mission: to give their all for 56 minutes at this brief but intense party!"
Diffus Magazine
