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BMW Park I FC Bayern Basketball
In an increasingly saturated arena landscape across Munich and Europe, differentiation is imperative to attract sponsors and event promoters. For BMW Park – home of FC Bayern Basketball – we created a B2B marketing strategy to provide compelling partnership incentives. Although the arena boasts an innovative multimedia glass floor – a technological marvel – technology alone is insufficient to stand out. By crafting a robust brand identity, we endowed BMW Park with an advantage that elevates it above other venues.
During the Fête de la Musique on June 21, Jägermeister offers
a truly unique experience: a 56-minute pop-up rave at a secret location in Berlin with tastemakers Brutalismus 3000.
The search for the venue across owned and earned social media channels and the rave itself unite the community through their shared love of music and the desire for collective ecstasy on the shortest night of the year.
"Everyone in the room seemed to understand the mission: to give their all for 56 minutes at this brief but intense party!"
Diffus Magazine
